James Madison University

About The Reading Road Show

The Reading Road Show is a mobile literacy program that serves the areas of Harrisonburg, Rockingham, and Page County through two mobile literacy vehicles, affectionately known as the Gus Bus. These vehicles visit neighborhoods and schools to provide story time, activities, and book checkout for children of all ages. The Gus Bus also serves the community as the contact point for information on resources available to families.

How does the Reading Road Show serve our community? 

  • Provides food bags with book checkout through the Blue Ridge Area Food Bank's BackPack Program.
  • Collaborates with other agencies to provide opportunities for families in the community.
  • Attends a variety of community events that support and celebrate children and families.
  • Acts as a resource for community members by providing information on services and events.
  • Provides a wealth of opportunities for older youth and university students to volunteer in their community.

In 2014…

  • Children visited the Gus Bus 7,910 times during weekly visits at neighborhood stops!
  • The Gus Bus served 28 neighborhoods and direct service sites!
  • Over 300 children participated in Gus Bus programming in their neighborhoods or schools!
  • Over 6,000 food bags were distributed on the Gus Bus to local families!

In 2013…

  • Children visited the Gus Bus approximately 7,297 times at neighborhood stops!
  • Over 200 individual children visit the Gus Bus regularly in their neighborhoods or schools!
  • The Gus Bus served 27 neighborhoods and direct service sites!
  • Approximately 5,111 food bags were distributed from the Gus Bus to local families!

Ways You Can Help The Reading Road Show:

  • Give a monetary gift to support the program
  • Volunteer your time on the Gus Bus (contact  the Gus Bus at gusbus@jmu.edu to learn about volunteer opportunities)
  • Assist with our fundraisers and events in the community
  • Donate new or gently-loved books for checkout or to give to children at neighborhood stops
  • Attend our events and celebrations that support families and literacy
  • Tell your friends and neighbors about how the Reading Road Show serves our community